Regeneration
- SB'22 Yokohama
- February 24-25, 2022 | Pacifico Yokohama North
- SB Online Archive streaming :March 1st -31st,2022
*The registration and archive streaming period has ended.
Sustainable Brands 2022 Yokohama
Sustainable Brands events span the globe and bring together an international community of change agents and it is the longest-standing Sustainable Brands event.
SB'22 Yokohama is the conference for purpose-driven business. As we return to a post-pandemic world, the urgent need for transformational change on a global scale is undeniable.
Recovering, vulnerable economies add another multifaceted challenge to a long list of sustainability crises we are facing – from climate, to water, to deforestation, to biodiversity loss, to inequality, to injustice, to corruption and disinformation.
There is a better way. At SB’22 Yokohama, we will examine how ‘regeneration’, particularly at the intersection of business innovation and brand building, can create a win-win wave of prosperity.
A HYBRID APPROACH
Through a combination of state-of-the-art live event safety standards and digital technology, Sustainable Brands bringing together a community of change agents at SB’22 Yokohama.
SB team is implementing key measures to protect against COVID-19, including frequent cleaning and disinfection, physical distancing, and wearing of masks where distancing is not possible.

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PROGRAM
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SPEAKERS
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ACTIVATION HUB
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Education for the next generation
(All program will be in Japanese Only) -
About SB’22 Yokohama
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SB’22 ASIA-PACIFIC
(coming soon ) -
What’s in Yokohama
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SB’21 YOKOHAMA
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- 4500+
- Attendees
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- 200+
- Speakers
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- 70+
- Sessions
A Roadmap for Results
Experience a conference program that is designed to transform your organization from the inside out.
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Brand Purpose
The journey toward consistently leveraging the power of marketing, communications, PR and other stakeholder engagement to drive a systemic shift toward a healthier, happier and more balanced world.
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Behavior Change
The journey toward defining, articulating, embedding and fully activating environmental and/or social purpose beyond producing profit.
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Governance & Metrics
The journey toward transparency, integrity and leadership in governance, as well as the absence of any conflicts or misalignment with the other four pillars of becoming a sustainable brand.
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Operations & Supply Chain
The journey toward operations and supply chain that do no harm to either society or the environment, while also healing and restoring parts of nature and society as necessary for overall resilience and flourishing.
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Design & Business Model
The journey toward designing and delivering products and services that result in sustainable outcomes across the whole life cycle and along the whole value chain.
- CMO
- CEO | CFO
- CSO
Plenary Speakers
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Yoshihiro Hasebe
Kao Corporation
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Janine Benyus
Biomimicry 3.8
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Junko Akisawa
TBS TELEVISION,INC. /TBS HOLDINGS,INC.
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Jeroen Van Hoof
PwC Netherlands
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Haruto Irie
Producer, SB Japan youth community(nest)
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Yumi Otsuka
Toyota Motor Corporation
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Yasunori Ogawa
SEIKO EPSON CORPORATION
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KoAnn Vikoren Skrzyniarz
Sustainable Brands
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So Sugawara
Green innovation Japan
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Akira Sakano
Green innovation Japan
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Futoshi Takashima
General Incorporated Association “NEWHERO”
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Rie Tanaka
DENTSU INC.
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Ibun Hirahara
World Road.Inc
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Masaaki Fujiwara
Suntory Holdings Limited
Thanks to Our Sponsors
Brands that will present at SB2022 Yokohama
- 企業 -






























































































































































































































































- アカデミック -
































- NPO/NGO & 官公庁/自治体 -






















































- ESD Teacher's Camp -


- ポストコロナにおける人生100年時代に向けて -

- 第4回 未来まちづくりフォーラム -




























































- SB'22 ASIA-PACIFIC -



























