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Purpose can be a two-headed monster, be sure to get it right


Goodvertising Agency
Mr. Goodvertising - Author, speaker, globally recognized expert in sustainable communication and Director

Thomas Kolster

Thomas Kolster, also known as Mr. Goodvertising, often describes himself as an ad man on a mission. With more than 15 years of agency experience, he firmly believes that communications, marketing and advertising professionals have a pivotal role to play in shaping more sustainable customer mindsets and behaviors. In this talk, he will outline the pitfalls and possibilities of purpose in brand strategies and share what next steps members of the global Sustainable Brands community can take to get the balance right between profit and purpose.