• E-4
• 9th Mar. 17:30-18:30 (60min)

FAIR TRADE

How promising is the fair trade business in Japan?

【Facilitator】
Fairtrade Label Japan
Director

Kaori Nakajima

【Panelist】
ELGC KK
Marketing, Marketing/PR Director

Yuka Watanabe

Unilever Japan
Ben & Jerry's, Marketing Brand Assistant

Erica Mizogoshi

HASUNA


Natsuko Shiraki

Recent years have seen the concept of fair trade gain momentum among business people in Japan. Business that addresses child labor and poverty in developing countries by seeding profits in the country of production. But compared to other OECD nations, the scope of Japan’s fair trade business is relatively small. Consumer awareness is also relatively low. We will hold a panel discussion to discuss what is necessary for fair trade business in Japan to grow amid obstacles.