• D-2
• 9th Mar. 14:50-15:50 (60min)
• 

MARKETING

How do sustainability and marketing integrate?

【Facilitator】
Sustainable Brands Tokyo Academic producer
Komazawa University, Department of Business Administration, Professor

Shigeki Aoki

【Panelist】
SUNTORY BEVERAGE & FOOD LIMITED
Brand Development Division 1 Division COO

Naoto Okinaka

Goodvertising Agency
Mr. Goodvertising - Author, speaker, globally recognized expert in sustainable communication and Director

Thomas Kolster

AEON Co.,Ltd.
General CSR Division Manager Corporate Citizenship Dept.

Haruko Kanamaru

When companies rise above intense price competition and develop globally in pursuit of a large market, they will inevitably face the issue of environmental sustainability and the sustainability of local communities. Many companies have promoted corporate social responsibility and social contribution activities, and some are even incorporating sustainability into branding and profitable business projects.
This session explores how companies can link sustainability to profitability. The speakers will discuss how to ascertain consumer trends and develop product development, merchandising, and communication strategies.